Ronda Slaven is a Market Research & Consumer Insights professional with over 20 years of experience leading strategic research initiatives across a variety of industries such as financial service, consumer packaged goods and retail. She is currently the Market Insights Leader at Synchrony Financial where she manages a team focused on business, consumer and competitor insights as well as macro-trends and thought-leadership.   During the past 10 years at Synchrony, Ronda has developed and launched an Online Consumer Advisory Panel for research as well as a Path to Purchase tracking study for retailers who offer big ticket items. This research gets used today by a variety of retailers, big and small, to better understand their customer experience and how to drive store credit and financing throughout all customer touchpoints. 

Ronda Slaven
VP, Market Insights
Synchrony Financial
Consumer Behavior During COVID-19 and Beyond