Ronda Slaven is a Market Research & Consumer Insights professional with over 20 years of experience leading strategic research initiatives across a variety of industries such as financial service, consumer packaged goods and retail. She is currently the Market Insights Leader at Synchrony Financial where she manages a team focused on business, consumer and competitor insights as well as macro-trends and thought-leadership.   During the past 10 years at Synchrony, Ronda has developed and launched an Online Consumer Advisory Panel for research as well as a Path to Purchase tracking study for retailers who offer big ticket items. This research gets used today by a variety of retailers, big and small, to better understand their customer experience and how to drive store credit and financing throughout all customer touchpoints.