Amanda Gizzi is the Director of Public Relations & Events for Jewelers of America (JA), a nonprofit trade association that has been serving the fine jewelry marketplace since 1906. With the primary mission promoting consumer confidence, JA is unique resource for trend forecasting, industry information, statistics, up-and-coming designers and shopping tips. As a nationally recognized industry spokesperson, Gizzi appears regularly on television morning shows, is quoted in magazines, and is an authority on fine jewelry and watch trends. She also plans and executes all of JA’s events including GEM Awards. She is a past recipient of the Women’s Jewelry Association’s Award for Excellence in Marketing/Communications and is the author of the bi-weekly column Amanda’s Style File on National Jeweler.